Podcasting as a Top Digital Marketing Channel in 2024
I recently read a useful article by Tech Journalist, Linda Rosencrance – Top 5 Digital Marketing Channels to Generate Sales in 2024 and How to Use Them. One of the areas she covers is Podcasting –...
View ArticleMaster DIY Marketing with This Comprehensive Guide for Small Business Owners
Photo Credit: Pexels Guest Blog: Marcus Lansky, CEO Abilitator As a small business owner, taking the reins of your own marketing is not just empowering—it’s essential. In today’s fiercely competitive...
View ArticleThe Impact of Generative AI on the Public Relations and Advertising Industries
The world of Generative AI (genAI) is presenting the Public Relations (PR), Advertising, and broader communications industry with transformative opportunities. As we navigate this pivotal moment, the...
View ArticleFarewell HARO, Hello Connectively
In September 2023, I attended one of PRSA IPA (Independent Practitioner’s Alliance) excellent business building webinars (disclosure, I am a proud member) that featured Peter Shankman; entrepreneur,...
View ArticleBREAKING NEWS! A HERO COMES TO SAVE THE DAY! Welcome Help Every Reporter Out!
PRToolFinder isn’t a place for breaking news, but today we make an exception. As a follow-on to my first post this morning, I learned that Peter Shankman has cut to the chase and is first to go back...
View ArticleWhy Social Media Examiner is Featured on the PRToolFinder Blog Roll? Because...
For those unfamiliar with a blog roll, it’s a curated collection of links to other blogs or websites that we believe PRToolFinder users would find invaluable. I personally think Social Media Examiner...
View ArticleUnlocking Your Potential: Why Niching Down Can Transform Your PR Consulting...
As a PR consultant, you understand the need to stand out in a crowded marketplace. Yet, many consultants struggle to articulate their unique value proposition and target their ideal clients...
View ArticleUnlocking the Power of Influencer Marketing: Navigating Trends in PR and Link...
For decades, leveraging third-party voices to champion causes or brands has been a cornerstone of PR strategies. However, the landscape of influencer marketing underwent a seismic shift with the...
View ArticleRevolutionizing PR Distribution: Press Loft introduces Vertical...
Is the PR Distribution Landscape Shifting towards Vertical Specialization? Recently, a PR tool tailored to the home furnishings, home decor, lifestyle, and gifting sectors made its debut in the US...
View ArticleMedia Monitoring & Measurement begins with your Needs Assessment
There are so many dimensions to Media Monitoring and Measurement it was hard to know where to start this blog. PRToolFinder.com does exactly what it says – it’s a pr toolfinder website that makes it...
View ArticleHow do I find speaking opportunities? Evolution of Thought Leadership...
At the risk of being branded a “tool nerd” I have to say that building and maintaining the PRToolFinder database has been really interesting in that over the years you can see the transformation and...
View ArticleIntroducing Press Ranger’s AI-powered, Low-Cost Media Database
It isn’t every day that we get to announce a new (and affordable) media contact database but if you’re a small agency, a nonprofit organization, or an independent consultant you’re going to welcome...
View ArticleAppearing in 4 Categories – This Hidden Gem: “Just Reach Out” DIY PR Tool for...
What is Just Reach Out? Just Reach Out makes it easy for solopreneurs and small business to do their own PR without having to shell out a ton of money. It’s an exciting story and a very cool tool...
View ArticleMaximize In-House Agency Impact: Choosing the Right Tools for Success
Image: Designed by Freepik The other day I was talking with a tool vendor and the question was asked, “How does a marketer reach in-house agencies; does anyone know how many there are?” I thought it...
View ArticleDiscover the Latest Podcast Pitching Tool: PodPitch
Discover the Latest Podcast Pitching Tool: PodPitch As highlighted in the PRToolFinder Q2 “Observer” Newsletter, we added a new category last May—Podcast Hosting Providers. These providers offer...
View ArticleIntroducing AI-Driven Market Intelligence Based on Share of Search
It’s getting hard to categorize ai-driven tools. Today’s emerging AI-tools, including MyTelescope that leverages share of search, offer so many functionalities that we do not yet know how people will...
View ArticleDiscover Hidden PR Tool Gems in every Observer Newsletter!
Every Quarter we put out a newsletter with information on what’s changed in the database, so I thought I would share some highlights on the hidden PR tool gems you may not know about here and invite...
View ArticleWhy the Content Marketing Institute is Essential for Your Content Strategy
BlogRoll: Why the Content Marketing Institute is Essential for Your Content Strategy At PRToolFinder, we connect public relations and marketing professionals with the most complete set of PR tools and...
View ArticleGuest Blog: Pioneering Sustainability: Crafting a Green Business and...
Photo by Freepik In an era marked by increasing environmental awareness and a growing commitment to sustainability, entrepreneurs are challenged not only to thrive in the business world but also to do...
View ArticleMuck Rack Acquires Keyhole: Expanding PR Capabilities with Social Listening...
Muck Rack, a leader in public relations and communications management software, has made its first acquisition by purchasing Keyhole, a top social listening and analytics platform. This strategic move,...
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